Collective members

bgood collective, a boutique strategic consultancy, was created as a coming together of executives from business and non-profit organizations with experience in areas including: Strategy, Operations, Finance and Sustainability.

We are agile and flexible, able to work with our clients based on their needs. Leveraging our operational and leadership experience, we bring our shared expertise, to work with clients in diverse sectors, and help guide them at different points on their journey.

  • Rabia Farhang, founder

    Change agent and strategic leader with an entrepreneurial spirit. Worked with early stage as well as high growth & turnaround organizations to drive business transformation. Led teams in product & design strategy, supply chain and financial management. Global nomad with a passion to create positive impact for underserved women-focused organizations.

  • Johanna Masket, co-founder

    Proven sustainability strategist with a passion for creating impact and developing new business models. She has extensive experience in transformation and has grown and developed organizations globally. She comes from senior roles in management consulting, big box retail and international distribution in both multi-billion dollar public companies and small private businesses.

  • Carol Sirou

    Global expert in Finance and Capital Markets. Brings European and US expertise in financial services and capital markets, global business management, risk and governance. Passionate about incorporating ESG into long term corporate strategies to create value for shareholders. Fully abreast of the disruptive trends of technology and ESG on business models and strategies. Highly operational and execution focused advisor.

  • Eliza Erskine

    Researcher and life-long learner at heart. Education and previous experience in financial services, ESG research and relationship management to help support clients effectively. Enjoys helping companies navigate bcorp certification and assessments. Passionate about developing plans to implement sustainability strategies into businesses.

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